{"id":41846,"date":"2024-10-24T14:30:19","date_gmt":"2024-10-24T11:30:19","guid":{"rendered":"https:\/\/astrobaltics.eu\/andke-klientidele-pohjus-teie-tankla-kulastamiseks\/"},"modified":"2025-01-24T18:50:47","modified_gmt":"2025-01-24T15:50:47","slug":"give-the-customer-a-reason-to-visit-your-energy-station","status":"publish","type":"post","link":"https:\/\/astrobaltics.eu\/en\/give-the-customer-a-reason-to-visit-your-energy-station\/","title":{"rendered":"Give the customer a reason to visit your energy station"},"content":{"rendered":"\n
\n
\n
\"Every<\/figure>\n<\/div><\/div>\n\n\n\n

Give the customer a reason to visit your energy station<\/h2>\n\n\n
Postitatud: 2024-10-24 14:30:19<\/div>\n\n\n\n

Each week brings a fresh perspective on where our industry is heading. The predictions are endless, from the game-changing potential of solid-state batteries to the emergence of new fuels that could replace petrol and the role of HVO as a temporary fix. But when we speak with retailers, the message is consistent: \u201dWe need to figure out how to serve everyone.\u201d<\/p>\n\n\n\n

Last-mile delivery is now moving to alternative fuels, trucks are going electric, and your standard everyday EV customer is calculating their kilometres to understand where they can go without running out of juice.<\/p>\n\n\n\n

So, they are looking for a reason to visit you \u2013 let\u2019s give them one.<\/p>\n\n\n\n\n\n\n\n

Dedicated EV charging spaces paired with frictionless payments<\/h3>\n\n\n\n

Access to home charging or installing a personal charger is a luxury not available to everyone. Moreover, purchasing a brand-new car remains out of reach for many. Fast charging will be essential, and the few chargers available in supermarket parking lots won\u2019t be enough.<\/p>\n\n\n\n

At Cloudics, we believe that the future of energy stations lies in providing dedicated areas equipped with high-speed chargers, comfortable convenience zones, and additional parking spaces, all thoughtfully positioned alongside traditional refuelling stations to meet diverse customer needs and encourage engagement with other profit areas.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Link services to create profit-generating opportunities<\/h3>\n\n\n\n

On its own, EV charging often results in losses. However, when you link it with a range of other services, you create profit opportunities. You might think you\u2019ve already experimented with this by offering food and beverages, only to find drivers in their cars, glued to Netflix.<\/p>\n\n\n\n

The problem isn\u2019t the idea\u2014it\u2019s the execution.<\/p>\n\n\n\n

When using a third-party charger managed by an external CPO app, it probably wasn\u2019t fully integrated into your business. Chargers could be located inconveniently far from your store, or the overall customer journey might not provide enough reasons for them to engage with your additional value-added services.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"EV<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Dedicated spaces require dedicated payment options<\/h3>\n\n\n\n

To deliver a nearly perfect experience, retailers must provide multiple payment methods aligning with various customer journeys and preferences.<\/p>\n\n\n\n

The challenge? Each customer has a unique journey. The key to driving profitability is connecting services on a single platform, enabling control over the customer experience. This is why a connected retail infrastructure is essential\u2014one that offers flexible payment options and allows customers to switch seamlessly between them.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Meeting the needs of modern customer journeys<\/h3>\n\n\n\n

Picture a customer approaching an EV charging hub or highway energy station. Maybe they\u2019re seeking a drive-in experience, complete with an app-ordered meal<\/a>. Or perhaps they\u2019re just looking for a quick charge and need an easy credit card payment via the eOPT<\/a>.<\/p>\n\n\n\n

For those in a hurry, the option to skip the line at a self-service checkout<\/a> or grab a quick coffee, whether through a subscription or as a loyalty reward, can make all the difference.<\/p>\n\n\n\n

The focus isn\u2019t on technology but on meeting the needs of every customer journey with the highest level of service. At its core, these are just the tools that enable us to gain deep insights into customer preferences and behaviours.<\/p>\n\n\n\n

The question is how to ensure operations are open and adaptive enough to serve everyone effectively?<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n