Estonians are good internet users

According to Eurostat 2016 88% of Estonian citizens used internet.

Estonians are on the 18th place of 191 countries in the world with their usage.

Estonia and the nordic countries are mainly using internet so much because of good internet connection and low population density.

Significant impacts

• Reduction of communication services (the monoply was ended sooner in Estonia than Latvia and Lithuania)
• Fast and widespread distribution of smart devices
• Legislative changes, for example consumer can retreat 14 days after internet purchases (European Parliament counsel directive 2011/83)

E-commerce is on a rise

Households’ payment habits are largely affected by how their paycheck is earned. According to Estonian Bank data, in 2000, one third of the working age and 76% of pensioners earned their own income, in 2017 the majority (more than 90%) of people received their income in the bank account and 70% of the people said they would pay more with a bank card than in cash.

• Ecommerce Foundation: 15-year-old and older, with 5.56 billion people in the world – 2.52 billion of them use the internet and 1.44 billion of e-commerce
• Ecommerce Foundation: In 2015, e-commerce accounted for 7% of all retail sales
• Estonian Bank: In order to assess the development of e-commerce, the country’s e-commerce relationship with GDP is used, the world average e-commerce ratio in GDP is 3.1%, the largest in the world (7.1%), and the corresponding indicator in Estonia is 5.3 %
• Estonian Statistical Office: The turnover of postal and internet retail companies has increased by 2.5 times over 5 years
• Estonian Statistical Office: E-commerce is the largest gainer in the trading sector (in March 2018, the overall increase in sales revenue was 1% in retail trade, 13% in postal and Internet sales).